April 08, 2024
Essential Brow Gel by ILIA Beauty
This is a buildable, tinted brow gel that offers soft, flexible hold for a look that is undeniably natural.
A blend of clean ingredients and organic botanics conditions brows with a light, creamy formula that doesn’t stiffen or flake. The small bristles on the brush easily groom brows into place with ease and control for a look that lasts all day.
HOW TO USE
Using upward strokes, brush brows in the direction of hair growth to define your brow shape. The dual-sided brush features short and long bristles, allowing you to choose the level of intensity.
Using upward strokes, brush brows in the direction of hair growth to define your brow shape. The dual-sided brush features short and long bristles, allowing you to choose the level of intensity.
THOUGHTFULLY FORMULATED: 100% Natural Dye, 46% Organic, Cruelty Free, Gluten Free, Vegan
About the brand:
ILIA founders learned early on that not every natural ingredient is good for the skin, nor is every synthetic bad. Clean beauty is where those two collide—with conscious, carefully-selected ingredients, and no compromises. Since their journey began in 2011, they have been continually working to push the boundaries of innovation—and the industry—forward. They see skincare and makeup as one, and early on realized botanicals were not enough. Their potent formulas are designed with active levels of skincare ingredients that shield skin from environmental stressors. ILIA strongly believes in SPF, as it is what protects and powers these actives, making them up to 200% more effective. Without it, those skin-saving ingredients deteriorate quickly when exposed to light.
